Lilly Pulitzer for Target

SHOPPING FRENZY- LILLY PULITZER FOR TARGET

Target's Lilly Pulitzer product line launch on April 19 created pandemonium at stores and online. Merchandise quickly sold out, leaving many shoppers angry and annoyed.

Target launch of Lilly Pulitzer range held Bryants Park NYC April 15, 2015

Not surprisingly, dresses and handbags quickly cropped up on eBay with at the time of writing this more than 30,000 listings for Lilly Pulitzer for Target items on eBay!

Female model wearing Lilly Pulitzer items from the Target collection

Lines began forming early at Target stores Sunday [April 19, 2015] and many shoppers went home empty-handed as products sold out. The launch of the Lilly Pulitzer for Target products also overloaded the Target website.

They [Target] are not the first retailer to experience its products being sold on eBay for a profit. It is being reported that Target say they are not going to replenish supplies of the Pulitzer line, which had 250 different items. With that in mind no doubt there will be lots of this product line [Lilly Pulitzer for Target] for sale on eBay over the coming weeks and months.

*Lilly Pulitzer is the iconic brand known for its fun prints and chic resort wear.

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